So, we are seeing men look at watches more often that are 38mm and under.” Vintage watches of course tend to be on the smaller side. “We have seen smaller watches come back into vogue," says CEO of online pre-owned watch retailer SwissWatchExpo, Eugene Tutunikov, "especially with a trend of vintage pieces being paired with streetwear. Fashion is cyclical, after all, and part of the swing back toward more moderate sizes might be, in part, fatigue with watches that are just too big - ergonomically or visually. Here’s the other side of things, the one a lot of guys think about but don’t mention when they talk abstractly about small watches: They probably haven't seen said watch, taken it into their hands, and said, “But it’s so small!” Men wore them this small throughout the middle of the 20th century, and it's doubtful that we’ve “moved on” from that size. And generally, a watch with a smaller diameter will also be slimmer and have a shorter lug-to-lug length, but there are exceptions, of course. But there’s more going on here: the way a watch wears has just as much to do with its thickness, also measured in millimeters and its lug-to-lug length, literally measuring from the tip of one set of lugs to the other, has much to do with whether you want to take it off at the end of the day or sleep in it. You see, the way a watch sits on the wrist is hugely affected by its diameter, which is mostly what we mean when we refer to a watch’s size.
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